{"id":3943,"date":"2021-02-05T16:17:00","date_gmt":"2021-02-05T15:17:00","guid":{"rendered":"https:\/\/www.medi-market-group.com\/medi-market-group-etend-son-reseau-grace-a-la-reprise-de-8-parapharmacies-iu\/"},"modified":"2025-11-28T10:05:24","modified_gmt":"2025-11-28T09:05:24","slug":"medi-market-group-expands-its-network-through-the-acquisition-of-8-iu-parapharmacies","status":"publish","type":"post","link":"https:\/\/www.medi-market-group.com\/en\/medi-market-group-expands-its-network-through-the-acquisition-of-8-iu-parapharmacies\/","title":{"rendered":"Medi-Market Group expands its network through the acquisition of 8 iU parapharmacies"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Brussels, February 5, 2021 \u2013 The French-speaking Commercial Court of Brussels yesterday approved the acquisition of eight outlets of the iU chain by Medi-Market Group. This operation also includes the takeover of 33 well-trained employees.<\/p>\n<p>On Thursday, February 4, Medi-Market Group obtained the approval of the French-speaking Commercial Court of Brussels for the acquisition of eight parapharmacies from the company iU (pronounced &#8220;you&#8221;), which had filed for judicial reorganization proceedings (PRJ) in September 2020. Launched by Multipharma under the name Equiform, this chain of parapharmacies was sold in 2019 to a duo of French businessmen, Jean-Fran\u00e7ois Mallinjoud and Thomas Parias.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.medi-market-group.com\/wp-content\/uploads\/2025\/09\/IU-MediMarket-BERTRANGE_EXT-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-884\" src=\"https:\/\/www.medi-market-group.com\/wp-content\/uploads\/2025\/09\/IU-MediMarket-BERTRANGE_EXT-2-1024x683.jpg\" alt=\"\" width=\"543\" height=\"362\" \/><\/a><\/figure>\n<\/div>\n<p>Medi-Market Group currently operates 58 parapharmacies (50 in Belgium and Luxembourg, 1 in France, and 7 in Italy), as well as 25 pharmacies and 6 beauty institutes. It is thus adding 8 parapharmacies ideally located in shopping centers or busy commercial streets, such as Woluw\u00e9, Westland, and Belle-\u00c9toile shopping centers in Luxembourg.<\/p>\n<p><em>\u201cThis acquisition primarily gives us the opportunity to welcome 33 new, highly skilled and well-trained staff members to our group. It also allows us to acquire \u2018ready-to-use\u2019 stores in strategic locations complementary to our network, along with significant inventory, all at an attractive price. Integrating these new stores into our portfolio is quite a challenge but above all a great opportunity!\u201d<\/em> comments Yvan Verougstraete, founder and CEO of Medi-Market Group.<\/p>\n<p>In a highly uncertain economic context due to the COVID-19 pandemic, Medi-Market Group continues its growth, while focusing its strategy on stabilizing and strengthening its operational systems in 2021.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.medi-market-group.com\/wp-content\/uploads\/2025\/09\/IU-MediMarket-BERTRANGE_EXT-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-885\" src=\"https:\/\/www.medi-market-group.com\/wp-content\/uploads\/2025\/09\/IU-MediMarket-BERTRANGE_EXT-4-1024x683.jpg\" alt=\"\" width=\"485\" height=\"323\" \/><\/a><\/figure>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brussels, February 5, 2021 \u2013 The French-speaking Commercial Court of Brussels yesterday approved the acquisition of eight outlets of the iU chain by Medi-Market Group. This operation also includes the takeover of 33 well-trained employees. On Thursday, February 4, Medi-Market Group obtained the approval of the French-speaking Commercial Court of Brussels for the acquisition of eight parapharmacies from the company iU (pronounced &#8220;you&#8221;), which had filed for judicial reorganization proceedings (PRJ) in September 2020. Launched by Multipharma under the name Equiform, this chain of parapharmacies was sold in 2019 to a duo of French businessmen, Jean-Fran\u00e7ois Mallinjoud and Thomas Parias. Medi-Market Group currently operates 58 parapharmacies (50 in Belgium and Luxembourg, 1 in France, and 7 in Italy), as well as 25 pharmacies and 6 beauty institutes. It is thus adding 8 parapharmacies ideally located in shopping centers or busy commercial streets, such as Woluw\u00e9, Westland, and Belle-\u00c9toile shopping centers in Luxembourg. \u201cThis acquisition primarily gives us the opportunity to welcome 33 new, highly skilled and well-trained staff members to our group. It also allows us to acquire \u2018ready-to-use\u2019 stores in strategic locations complementary to our network, along with significant inventory, all at an attractive price. Integrating these new stores [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Bruxelles, le 5 f\u00e9vrier 2021. <em>Le Tribunal de l\u2019entreprise francophone de Bruxelles a avalis\u00e9 hier le rachat de huit points de vente de l\u2019enseigne iU par Medi-Market Group. Cette op\u00e9ration s\u2019accompagne de la reprise de 33 employ\u00e9s bien form\u00e9s.<\/em><\/p>\r\n\r\n\r\n\r\n<p>Ce jeudi 4 f\u00e9vrier, Medi-Market Group a obtenu l\u2019accord du Tribunal de l\u2019entreprise francophone de Bruxelles pour la reprise de huit parapharmacies de l\u2019entreprise iU (prononcez <em>you<\/em>), qui avait introduit une demande de proc\u00e9dure en r\u00e9organisation judiciaire (PRJ) en septembre 2020. Lanc\u00e9e par Multipharma sous le nom d\u2019Equiform, cette cha\u00eene de parapharmacies avait \u00e9t\u00e9 c\u00e9d\u00e9e en 2019 \u00e0 un duo d\u2019hommes d\u2019affaires fran\u00e7ais, Jean-Fran\u00e7ois Mallinjoud et Thomas Parias.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.medi-market-group.com\/wp-content\/uploads\/2025\/09\/IU-MediMarket-BERTRANGE_EXT-2.jpg\"><img src=\"https:\/\/www.medi-market-group.com\/wp-content\/uploads\/2025\/09\/IU-MediMarket-BERTRANGE_EXT-2-1024x683.jpg\" alt=\"\" class=\"wp-image-884\" width=\"543\" height=\"362\"\/><\/a><\/figure><\/div>\r\n\r\n\r\n\r\n<p>Medi-Market Group totalise \u00e0 ce jour 58 parapharmacies (50 en Belgique et au Luxembourg, 1 en France et 7 en Italie), ainsi que 25 officines de pharmacie et 6 instituts de beaut\u00e9. Elle ajoute donc \u00e0 son r\u00e9seau 8 parapharmacies id\u00e9alement situ\u00e9es dans des centres commerciaux ou des art\u00e8res tr\u00e8s fr\u00e9quent\u00e9es, comme les shoppings de Woluw\u00e9, du Westland ou encore Belle-\u00c9toile au Luxembourg.<\/p>\r\n\r\n\r\n\r\n<p>\u00ab\u00a0<em>Cette reprise nous donne, avant toute chose, l\u2019opportunit\u00e9 d\u2019accueillir 33 nouveaux membres du personnel, tr\u00e8s comp\u00e9tents et bien form\u00e9s, au sein de notre groupe. Elle nous permet, par ailleurs, d\u2019acc\u00e9der \u00e0 des magasins \u00ab\u00a0pr\u00eats \u00e0 l\u2019emploi\u00a0\u00bb, \u00e0 des emplacements strat\u00e9giques et compl\u00e9mentaires \u00e0 notre r\u00e9seau, et d\u2019acqu\u00e9rir des stocks importants, le tout \u00e0 un prix int\u00e9ressant. C\u2019est un sacr\u00e9 challenge\u00a0d\u2019int\u00e9grer ces nouveaux magasins dans notre parc mais c\u2019est surtout une tr\u00e8s belle opportunit\u00e9\u00a0<\/em>!\u00bb, commente Yvan Verougstraete, fondateur et CEO de Medi-Market Group.<\/p>\r\n\r\n\r\n\r\n<p>Dans un contexte \u00e9conomique tr\u00e8s incertain en raison de la pand\u00e9mie de COVID-19, Medi-Market Group poursuit sa croissance, tout en centrant sa strat\u00e9gie sur la stabilisation et le renforcement de ses syst\u00e8mes op\u00e9rationnels en 2021.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.medi-market-group.com\/wp-content\/uploads\/2025\/09\/IU-MediMarket-BERTRANGE_EXT-4.jpg\"><img src=\"https:\/\/www.medi-market-group.com\/wp-content\/uploads\/2025\/09\/IU-MediMarket-BERTRANGE_EXT-4-1024x683.jpg\" alt=\"\" class=\"wp-image-885\" width=\"485\" height=\"323\"\/><\/a><\/figure><\/div>\r\n","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-3943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medi-Market Group expands its network through the acquisition of 8 iU parapharmacies<\/title>\n<meta name=\"description\" content=\"Brussels, February 5, 2021 \u2013 The French-speaking Commercial Court of Brussels yesterday approved the acquisition of eight outlets of the iU chain by Medi-Market Group. 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