Medi-Market launches expansion in Spain with first store opening in Madrid
Medi-Market, the leading Belgian para-pharmacy group, is expanding into Spain with an ambitious growth project. The chain will open its first store in Madrid at the Plenilunio shopping center, marking its entry into a fast-growing market. The business model is based on three pillars: competitive prices year-round, a wide range of health and wellness products, and personalized advice from qualified experts. The store, over 300 m², will host a local team dedicated to providing high-quality service true to the brand’s DNA. This opening is the first step in a broader expansion across Madrid and beyond, led by Juan R. Esteban del Valle. CEO Cédric Antoine emphasizes the goal to become a trusted partner in health and wellness for Spanish consumers. Founded in 2014, Medi-Market already operates in Belgium, Italy, Luxembourg, and the Netherlands with over 160 outlets. The company aims to democratize access to health and wellness.
Medi-Market enters Spain with an ambitious expansion project
Medi-Market, the Belgian para-pharmacy group, is entering Spain with an ambitious expansion plan.
- The para-pharmacy, health, and beauty chain is finalizing the opening of its first store in Madrid, located in the Plenilunio shopping center.
- Its business model is based on three pillars: competitive prices, a wide product range, and expert advice.
- Its goal? To become a key reference in the health and wellness sector in Spain.
Madrid, May 22, 2025 – Medi-Market group, a leader in the para-pharmacy sector in Belgium, Luxembourg, and Italy, has chosen Spain to strengthen its growth strategy in Europe. The Belgian company is entering the Spanish market, where demand for health and wellness products is rapidly growing, with an ambitious expansion project starting with the opening of its first store in Madrid.
A business model based on competitive prices, a wide range of products, and expert advice
This first store in Spain meets the growing demand of consumers who are increasingly health- and wellness-conscious, paying particular attention to the quality, naturalness, and accessibility of products. In this context, Medi-Market offers a unique model based on:
- Competitive prices year-round
- A wide product range: baby and mother care, nutrition, dietary supplements, essential oils, hygiene, dermo-cosmetics, hair and dental care. With a special focus on local brands such as ISDIN, Martiderm, Sesderma, and Ana María Lajusticia, among others.
- Personalized advice provided by a team of health experts (pharmacy and para-pharmacy technicians, dietitians, naturopaths, beauticians, etc.)
A strategic location in a high-potential shopping center
Medi-Market will start its Spanish journey with the opening of its first store in the Plenilunio shopping center in Madrid. With 13 million visitors in 2024, Plenilunio is one of Madrid’s most dynamic commercial hubs. Its balanced and attractive retail offer makes it an ideal entry point for the brand in Spain. The store, covering more than 300 m², will open its doors on Thursday, May 29. The local team, consisting of about ten employees,
will be composed of health and wellness experts, offering high-quality customer service, true to the brand’s DNA.
An ambitious growth project in Spain
The Plenilunio opening is just the first step of a strong expansion plan. In the coming months, the group plans to open several locations in Madrid, including street stores, shopping centers, and retail parks. Under the leadership of Juan R. Esteban del Valle, Country Manager for Spain, and supported by a solid capital base, agile organization, and proven concept, Medi-Market is ready to become a key player in Spain’s health and wellness sector.
According to Cédric Antoine, CEO of Medi-Market: “Spain represents an important step in Medi-Market’s mission to expand its presence across Europe. With a model that has already proven successful in Belgium, Luxembourg, and Italy, we are confident that our approach will also deliver lasting value to Spanish consumers.”
Cédric adds: “Every new opening is an opportunity to grow, connect with local communities, and contribute to making health and wellness accessible to all. Our vision is to become the trusted ally of consumers by offering expert advice and high-quality products at fair prices.”
Medi-Market, a company democratizing access to health and wellness
Founded in 2014 with the opening of its first store in Gosselies, Medi-Market is a Belgian chain of pharmacies and para-pharmacies. Present in Belgium, Italy, Luxembourg, and the Netherlands, with over 160 physical outlets and extensive online platforms, it offers a unique omnichannel experience. Its mission is to make health and wellness knowledge accessible to everyone through a wide range of affordable products, supported by expert advice from qualified professionals. In 2024, the group achieved revenue exceeding €400 million, with sales growth over 30%.
