In October, the Medi-Market Group reaffirms its commitment to the fight against breast cancer by partnering with ASBL Pink Ribbon, a leading organization dedicated to raising awareness about this disease. Through this initiative, Medi-Market contributes to breast cancer prevention and screening while supporting efforts to improve the quality of life for those affected and their loved ones.
Concrete Support from Medi-Market: Mobilize, Raise Awareness, Act
At the press conference on September 24th, our CEO participated in the official launch of the new pink ribbon, the symbol of the Pink Ribbon campaign. This gesture highlights the importance of visibility in this fight.
Medi-Market has not only supported this initiative behind the scenes; our employees also showed their commitment visibly by wearing pink on October 1st to raise awareness about the importance of screening and prevention. But this commitment doesn’t stop at October 31st. At Medi-Market, we believe awareness must be an ongoing effort. The fight against breast cancer knows no pause, and we pledge to continue spreading this message throughout the year.
Concrete Actions to Support Pink Ribbon
In addition to our internal mobilization, we have established lasting support through our pharmacies and parapharmacies. Pink Ribbon pink ribbons are available for sale, allowing everyone to contribute to this noble cause while showing their support. Each ribbon sold helps fund concrete projects to assist women and men facing this disease and to encourage research.
Pink Ribbon: A Story of Resilience and Solidarity
For nearly 30 years, Pink Ribbon has worked tirelessly to raise public awareness about breast cancer. This initiative began in 1992 thanks to Evelyn Lauder, the daughter-in-law of the famous Estée Lauder, at a time when breast cancer was devastating but still a taboo topic. Convinced that communication could save lives, Evelyn Lauder launched the “Breast Cancer Awareness” campaign and introduced the iconic pink ribbon, now a worldwide symbol of the fight against breast cancer.
Today, Pink Ribbon’s goals remain as relevant as ever. The organization aims to increase the visibility and understanding of breast cancer, stimulate dialogue, and break the taboos surrounding the disease. It also supports concrete initiatives to improve the quality of life for those affected and their families.
An Ongoing Commitment with Medi-Market
As a key player in health and wellness, Medi-Market is proud to support Pink Ribbon and contribute to this cause through awareness and prevention activities. Together, through simple actions such as purchasing a ribbon or participating in prevention campaigns, we can reduce the impact of breast cancer and improve the daily lives of those affected.
At Medi-Market, we believe every action counts. Let’s continue to act together to support the fight against breast cancer today and every day.
